I have been collecting screenshots of customer feedback surveys for several years now. While I don't complete every survey request I get, I certainly try to get to as many as I can. I always find them interesting, in light of the Net Promoter system's emphasis on brief surveys that put minimal burden on the customer while eliciting rich and immediate feedback for the company and its employees.
In fact, surveys I get do seem to be getting shorter, on average. We're about to undertake a bit of analysis on the survey examples we've been collecting. In addition to the ones you see here, members of the NPS Loyalty Forum, some Bain clients and a few market research and enterprise feedback management firms are contributing examples for our analysis. Check NetPromoterSystem.com to find out what we learn. We'll publish our findings there in a couple of months.
In the meantime, please check the Survey examples section of the site (it's behind the login screen, so you'll need to register, if you haven't done it already. I've posted 13 new surveys there today. This is on top of the 10 I posted last month. Included among them:
- American Express Travel
- Apple Store
- Apple Online Store
- Asurion
- British Airways
- Carbonite
- Delta Air Lines
- LEGO
- Lexus
- One World Alliance
- Swisscom