Fred Reichheld and I spent a full day shooting dialogue and voice-overs for a series of videos we're creating to accompany the new book. It was a really long day, but I enjoyed it. I always love spending time talking with Fred about customer loyalty, loyalty leaders, and how the Net Promoter system helps leaders drive culture change. The big problem wasn't finding enough to say during the eight hours of shooting. Instead, it was getting me and Fred to stop talking so the crew could change batteries or memory cards!
Among the videos we have in the pipeline:
- Net Promoter Trailblazers -- four to eight minute videos describing the culture of loyalty-leading companies and how the Net Promoter system has helped them achieve their goals. These are really highly produced and very cool
- Book highlights -- Fred and I talking about what's new in The Ultimate Question 2.0
- Inspiring company stories -- Fred and I discussing some of the more inspiring companies we've worked with or run across and why we admire them
The crew who set up and shot the videos was super professional and made the day a real pleasure. Quite a "star" experience all around!
We'll be pulling these and others together over the next few months.
Here are some photos from the day.
Fred Reichheld recording voiceover for one of the Trailblazers
Fred and Rob discussing the new book
Rob Markey recording narrative for a Net Promoter Trailblazers video