Qwest Net Promoter survey invitation is a near miss
Friday, July 23, 2010 at 1:17PM
Rob Markey

Pete Abila, a lean Six Sigma and operational improvement guy who writes a blog, received an email solicitation from Qwest to take a Net Promoter survey and had a few observations about how the invitation was organized, worded and who it was from.  He also includes screen shots of the survey itself.

It's a pretty good example of a darned good attempt that just barely misses the mark.

You can see his blog post here: Shmula.com

Article originally appeared on Creating a culture of customer advocacy (http://www.robmarkey.net/).
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