If you've been reading this for awhile, you know how critical I have been in the past of Hilton employees begging for feedback scores (Begging for scores at Hilton). You also know that I have been collecting and posting examples of good and bad feedback surveys and email invitations (Survey links).
As a result, some friends have been sending me examples, and a recent one came from Hilton. Within a couple of days following a recent stay, this person received an invitation to provide feedback. After a day or two more had passed, a reminder email was sent.
What do you think? I think several things about this email are notable, and I'm not sure what I think of all of them:
- They sent a reminder!
- The note is clearly personalized
- The note is relatively short
- It included the link directly to the survey
- It came very soon after the original email
- It was signed by a real person
- They expressed concern that the reason for non-response might have been that "...we have somehow failed to live up to your expectations."
In addition to your reaction to this email, I would love to get more examples of reminder emails. If you receive one, would you mind sending it along to me?