Here is an interesting Promoter story I ran across on Facebook last year. It is real, and the person is truly one of my friends.
;)
August 2009 Facebook story(The guy who posted it gave me permission to write this. Nevertheless, I've protected his identity, that of the salesperson involved, and of those who commented. I wouldn't want my own comments on friends' Facebook pages showing up on some random blog, so I won't do that to others.)
Some questions this example should raise:
- If you were part of the Sears management team, would you applaud the actions of this salesperson? Or be angry about the lost revenue?
- What motivated the salesperson to take this initiative?
- Is this a powerful way to create Promoters?
- What was it worth to Sears to have done this? How would you know?
- Is this an example of a "Frugal Wow"? Or is it way too expensive?
- Should a salesperson and his manager be able to do this? Or should there be a policy preventing it?
What do you think?