Jim Kerr of WAXQ radio (FM 104.3 in New York) had a hard time with the Apple Store's survey a few days ago.

Apple uses the Net Promoter Score in their store-level customer feedback system.  In order to build a better understanding of the value of Promoters, they are apparently asking Promoters how many people they have recommended shop there.  

As a radio announcer, Jim has sung the praises of the Apple Store to his listeners many times.  Listen to the clip to hear an amusing experience answering this question.

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